Research & behavioural insight
If you have a question you want answered about how people think, feel or behave, we can help.
At Psychological, we're passionate about applying psychology to real-world dilemmas — putting people, their experiences and their needs at the centre.
We combine psychology, behavioural insight and applied research to uncover what drives behaviour, what gets in the way, and what organisations can do differently. Depending on the question, we use interviews, focus groups, participatory and creative research, workshops, behavioural analysis and evidence reviews.
What's your question?
Are we designing our product or service for real people — or our assumptions about them?
How does living with a disability or chronic illness affect behaviour?
We're introducing AI or new technology. How will people respond?
Our expertise
Health behaviour & behaviour change
Engagement, adherence, self-management and sustained change.
Living with a disability & chronic health
Behaviour, healthcare, work, independence and participation.
Risk assessment & working with vulnerable populations
Inclusion, psychological safety, risk and safeguarding.
Digital health & emerging technology
Trust, adoption and behaviour around digital health, AI and new technologies.
Mental health & the environment
Impact of pollution, climate change anxiety, blue, green & grey space outcomes
Understanding voice and needs of children & young people, December 2025
How can we help you?
We combine behavioural science and psychological theory with real-world evidence to understand why — while keeping the people affected by the problem at the heart of the work.
This is actionable insight that can improve:
Products · Services · Interventions · Engagement · Communications · Policy · Strategy
Start with the question.
Tell us what you're trying to understand. We'll help uncover what's driving it — and what you can do about it.